TOYMASTER 2014: LeapFrog debuts new learning toys

Firm to showcase new Sing & Play Farm, AlphaPup Pull Toy, Roll & Go Rocking Horse and Fridge Phonics at the show.
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LeapFrog is coming to the Toymaster exhibition following a successful year of innovation in 2013, which the brand aims to build on again in 2014.

Visitors to the stand will have the opportunity to get their hands on the full 2014 LeapFrog line up across all categories.

Alongside the LeapPad family, LeapReader and Read with Me Scout, LeapFrog is presenting four new learning toys at the show: Sing & Play Farm, AlphaPup Pull Toy, Roll & Go Rocking Horse and Fridge Phonics. 

The new lines 'introduce exciting ways to play with both new and existing loveable LeapFrog characters, whilst exploring a range of play patterns and offering first class educational entertainment,' according to the firm.

“With the introduction of a range of ground-breaking new products, 2013 was a year of significant innovation for us, which we’ll be building on again in 2014," said Paul Bennett, vice president of sales and operations at LeapFrog.

"This year we are steering the brand into new and pioneering territories that will inspire children to learn in a fun way, creating new and exciting revenue opportunities for our retailers.

“We believe children learn best when education is combined with play and this is why our mantra, ‘pure learning fun’, is at the heart of every game, device, toy, video, book and app we create.

"We look forward to showcasing our new products at Toymaster this year and showing how they can help children to learn and grow to their full potential.”


VTech acquires LeapFrog for $72m

"The acquisition will allow us to offer the broadest portfolio of products that enhance the education and development of children,” said Allan Wong, VTech’s chief executive officer.

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