TOYMASTER 2014: LeapFrog debuts new learning toys

Firm to showcase new Sing & Play Farm, AlphaPup Pull Toy, Roll & Go Rocking Horse and Fridge Phonics at the show.
Author:
Publish date:
Social count:
0
leapreader.jpg

LeapFrog is coming to the Toymaster exhibition following a successful year of innovation in 2013, which the brand aims to build on again in 2014.

Visitors to the stand will have the opportunity to get their hands on the full 2014 LeapFrog line up across all categories.

Alongside the LeapPad family, LeapReader and Read with Me Scout, LeapFrog is presenting four new learning toys at the show: Sing & Play Farm, AlphaPup Pull Toy, Roll & Go Rocking Horse and Fridge Phonics. 

The new lines 'introduce exciting ways to play with both new and existing loveable LeapFrog characters, whilst exploring a range of play patterns and offering first class educational entertainment,' according to the firm.

“With the introduction of a range of ground-breaking new products, 2013 was a year of significant innovation for us, which we’ll be building on again in 2014," said Paul Bennett, vice president of sales and operations at LeapFrog.

"This year we are steering the brand into new and pioneering territories that will inspire children to learn in a fun way, creating new and exciting revenue opportunities for our retailers.

“We believe children learn best when education is combined with play and this is why our mantra, ‘pure learning fun’, is at the heart of every game, device, toy, video, book and app we create.

"We look forward to showcasing our new products at Toymaster this year and showing how they can help children to learn and grow to their full potential.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.