#ToyLikeMe's new online hub launches following successful crowdfunding campaign

The site showcases the best toys and games out there which reflect disabilities and difference.
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After a successful crowdfunding campaign earlier this year, #ToyLikeMe has launched its new online hub.

Designed to connect customers with products representing disability and difference, the website features images of #ToyLikeMe’s signature makeovers, such as Hulk with a hearing aid, as well as the world’s largest collection of deaf toys with hearing aids and cochlear implants available to buy, thanks to the power of 3D printing.

The site also showcases the best toys and games out there which reflect disabilities and difference.

“We’re turning triple dipple somersaulty backflips of happiness to launch toylikeme.org,” said Rebecca Atkinson, the UK journalist and creative consultant behind #ToyLikeMe.

“We’ve scoured the internet looking for products which represent diff:ability. Now for the first time ever, parents and carers can find them all in one place.

"For too long diff:abled people have been portrayed in an unimaginative and boring light in the toy box. Wheelchairs are nearly always in the hospital sets and usually grey. At #ToyLikeMe we aim to use creativity to push the aesthetics of disability into the modern times and shake out the dust!”

With over 40k followers in 45 countries, and fans including Stephen Merchant, Julia Donaldson and Katie Piper, Atkinson hopes the unique celebratory approach taken by #ToyLikeMe will help bust pervasive stereotypes and inspire change.

Check out #ToyLikeMe's offering in action below:


#ToyLikeMe's Rebecca Atkinson on a big year ahead for disability representation in toys

The #ToyLikeMe campaign launched last year calling for better disability representation in toys. Since then, firms like Playmobil, Makie and Orchard Toys have all come on board, and high profile names like comic Stephen Merchant have also pledged support. Billy Langsworthy talks to campaign founder Rebecca Atkinson about her plans to boost the project this year, including new partners and a tie-in TV series.

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