#ToyLikeMe launches Toy Box Tales exhibition - ToyNews

#ToyLikeMe launches Toy Box Tales exhibition

The full collection of photographs is available to view at the Norfolk & Norwich University Hospital and online at toylikeme.org.
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#ToyLikeMe, the campaign calling for better disability representation in toys, has launched a new gallery of images showcasing toys customised with disabilities.

The creators of the exhibition, called Toy Box Tales, hope to invigorate debate about disabled children are represented in the mainstream.

Toy Box Tales has been made possible thanks to support from Arts Council England and aims to challenge perceptions, bust pervasive stereotypes and inspire change in the way that 'diff:abilty' is presented in the toy box and beyond.

“It’s time diff:ability got a creative airing in design,” said #ToyLikeMe founder and creative consultant Rebecca Atkinson.

“For too long diff:abled people have been portrayed as pity-inducing, negative and snooze-worthy. Toy wheelchairs are nearly always grey and found in hospital sets. What does that tell kids? We want to shake out the dust, chuck on the sparkles and play creatively and fearlessly with representations of diff:ability in childhood.”

The full collection of photographs is available to view at the Norfolk & Norwich University Hospital and online at toylikeme.org.

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#ToyLikeMe's Rebecca Atkinson on a big year ahead for disability representation in toys

The #ToyLikeMe campaign launched last year calling for better disability representation in toys. Since then, firms like Playmobil, Makie and Orchard Toys have all come on board, and high profile names like comic Stephen Merchant have also pledged support. Billy Langsworthy talks to campaign founder Rebecca Atkinson about her plans to boost the project this year, including new partners and a tie-in TV series.

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