#ToyLikeMe launches crowdfunding campaign to establish new online hub

The new site will celebrate disability in toys, advise parents and carers looking for representative toys and continue calling on the industry to include disabled children.
Publish date:
0 Playmobil Toy Like Me.png

#ToyLikeMe has launched a crowdfunding campaign to raise enough money to launch a website resource celebrating toys which represent disability.

The site will celebrate disability in toys, advise parents and carers looking for representative toys and continue consulting and calling on the global toy industry to include disabled children in the cultural mainstream. 

The #ToyLikeMe movement, co-founded by British journalist and creative disability consultant Rebecca Atkinson in April 2015, calls on the global toy industry to better represent 150 million disabled children worldwide. After receiving global press, #ToyLikeMe now has over 32k followers in over 45 countries.

“#ToyLikeMe has received no funding to date,” said Atkinson.

“We’ve called in hundreds of favours since establishing, but if we are going to carry on we need to pull our heads out of the toy box and get some real funding to build on what we have already created and change the toy box for disabled children today, and those yet to be born.”

The campaign is looking to raise £16,000 by February 18th.

Click here to check out the campaign.


#ToyLikeMe's Rebecca Atkinson on a big year ahead for disability representation in toys

The #ToyLikeMe campaign launched last year calling for better disability representation in toys. Since then, firms like Playmobil, Makie and Orchard Toys have all come on board, and high profile names like comic Stephen Merchant have also pledged support. Billy Langsworthy talks to campaign founder Rebecca Atkinson about her plans to boost the project this year, including new partners and a tie-in TV series.

0 Playmobil Toy Like Me.png

Rise to the Toy Like Me challenge

Rebecca Atkinson, co-founder of the Toy Like Me campaign, explains why the toy industry needs to wise up and start including positive representations of disability in their products.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.