The #ToyLikeMe campaign is celebrating another win for toy box inclusion as LEGO introduces its first wheelchair using character to LEGO Dimensions.
Billed as the latest step forward for inclusivity across the toy industry, the move has seen LEGO include several wheelchair users as background characters in the new LEGO Dimensions title Fantastic Beasts and Where to Find Them.
It arrives less than a year after LEGO issued the world’s first wheelchair mini-figure at the 2016 Nuremberg toy Fair in response to pressure from the parent-led group #ToyLikeMe.
The campaign’s founder, Rebecca Atkinson has labelled the inclusion as a ‘significant move from LEGO.’
“While the wheelchair user is only on screen for a matter of seconds, it’s a significant move by LEGO to be more inclusive,” she said.
“We commend LEGO for making the character a positive self-propelling wheelchair-using city gent, rather than pandering to the usual snoring, boring medical or evil baddie disability stereotypes.
“This kind of incidental representation from a brand as big as LEGO speaks volumes about inclusion and aspiration for all children.”
Atkinson and fellow parents established the online #ToyLikeMe movement in April 2015 to call on the global toy industry to positively represent 150 million disabled children worldwide.
“We hope this is just the start,” continued Atkinson. “And that LEGO will be braver next time and include more disabled characters to help change the attitudes of a generation.”