Toy Trust Big Cake Bake raises over £1,300

Money will be distributed to charities which help disabled and disadvantaged children.
Publish date:
Social count:
The Entertainer Bake Off.jpg

Last week's Toy Trust Big Cake Bake raised over £1,300, with 14 companies taking part in the event.

The initiative ran from Monday April 13th to Friday April 17th, with employees spending the week showcasing their baking prowess in their company's own bake sale.

Companies that took part included The Entertainer, Golden Bear, Spin Master, Vivid, Disney, Mattel, Hasbro, Toymaster, Learning Resources, Bigjigs, Schleich, Evolution PR and the BTHA.

Alongside the sale, bakers were able to enter their cakes into the inaugural toy industry Cupcake Awards via Twitter. The five champions were:

Best licence inspired - Monster High dolls, Mattel

It's all about the kids (any children's party would be proud to have them) - Rainbow Surprise, Vivid

Here comes summer - Ice Cream Cakes, The Entertainer

Chocolate heaven (white, dark and milk chocolate creations) - Rose Chocolate Cake, Hasbro UK Customer Service Team

Best of British - Breakfast Cake, Golden Bear

Image placeholder title

The Toy Trust has also given a special mention to Hasbro's 'Handyman Angus' for baking the prettiest cake.

"The support and enthusiasm for this brand new initiative has been excellent and we want to thank the industry for its continued efforts," commented Toy Trust chair, Foye Pascoe. "After such incredible support in its first year prepare for more baking in 2016."

All of the cakes can be seen on Twitter at @ToyTrust and a full listing is also shown on the Toy Trust website. Donations can be submitted by sending a cheque made payable to the Toy Trust to 80 Camberwell Road, London SE5 0EG.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.