Toy sales soar in Q4 for Mega Brands

Net sales for toy product up 21 per cent in quarter and 12 per cent for full year.
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Mega Brands has reported strong sales for its toy lines in both the fourth quarter and 2012 full year.

For Q4, overall consolidated net sales increased 18 per cent to $127.5 million (compared to $108.5 million in the corresponding 2011 period).

Within this, sales were up 21 per cent in toys product lines, and one per cent in stationery and activities. On a geographic segment basis, North American sales rose 22 per cent and international sales were up seven per cent.

For the 2012 full year, overall net sales increased 12 per cent to $420.3 million (2011: $376.8 million).

Sales of toy product lines were also up 12 per cent, while stationery and activities lines grew nine per cent for the period.

North American sales grew by 20 per cent, but international markets were down four per cent.

"Mega Brands achieved a solid fourth quarter in 2012, with higher sales, gross margin, profitability and cash flow compared to the same period in 2011," said Marc Bertrand, president and CEO. "Our brands and our financial position continue to strengthen, and we will continue to invest in product development and to increase efficiency and manufacturing capacity at our Montreal facility.

"Looking ahead, we expect continued sales growth based on our momentum in the marketplace and positive feedback on our product lines at recent toy fairs in Asia, Europe and North America."

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