Toy Like Me's Christmas Wands 'n' Wheels project takes off on LEGO Ideas

The model forms part of the campaign calling for better disability representation in toys.
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One of the latest LEGO models submitted to LEGO Ideas is a wheelchair-using Santa and Christmas fairy, which has gone on to become one of the most popular designs.

The model was uploaded by Rebecca Atkinson, journalist and co-founder of Toy Like Me, a campaign calling for better disability representation in toys.

Christmas Wands ‘n’ Wheels is the title of the design, which features white cane using mini figures, started gathering votes days after being uploaded, overtaking the likes of LEGO Jeep, Rocket and Vintage Tram designs.

Atkinson said: “There are four billion LEGO mini figures on the planet, but not a single one has a disability.

“I’d love to see that change and for LEGO to celebrate their disabled fans by including positive representation of disability in their products.”

The move to submit the new design to LEGO Ideas comes after Atkinson gained around 19,000 signatures on a petition, calling for disability representation in LEGO products.

“For a child with an impairment it would be hugely affirming to be reflected by a brand like LEGO,” added Atkinson.

“It says that the brand is behind them, believes in them, and that they are part of the mainstream. For children without a disability, seeing a brand like LEGO celebrate human difference helps to create a more positive attitude when they meet someone with an impairment in real life.”

Toy Like Me hopes that LEGO will join other toy vendors as part of their campaign, which includes Playmobil, Orchard Toys, Lottie and Makie Dolls.


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Rise to the Toy Like Me challenge

Rebecca Atkinson, co-founder of the Toy Like Me campaign, explains why the toy industry needs to wise up and start including positive representations of disability in their products.

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