TOY FAIR DAILY: Wow Packs are 'R/C animated backpacks'

Wow Stuff expects big things from its latest new product which brings kids bags to life.
Author:
Publish date:
5_WOW PACKS Logo-1.jpg

Wow Packs are the world's 'first ever R/C animated backpacks' from toy maker Wow Stuff.

The Wow Packs have a remote control located in the strap which, when pressed, activate different responses from animated characters.

Two characters will be available initially and licences will follow this autumn.

Aimed at kids aged three to six years, Wow Stuff thinks it has a winner on its hands with Wow Packs, which provide a "real differentiation in what is a very big category" (backpacks).

Wall Street analyst BDO Capital Markets said Wow Packs were the star of America's Dallas Fall Toy Preview show and they were another huge hit this month at the Hong Kong Toy Fair.

See Wow Packs on the Wow Stuff and BBTradeSales booth at H65.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.