TOY FAIR DAILY: Orb Factory reveals Disney tie-up

Treasure Trove-distributed line adds Sticky Mosaics product range.
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The Orb Factory range, distributed exclusively in the UK by Treasure Trove Toys, has revealed a partnership with Disney for its Sticky Mosaics product range.

The deal has enabled Orb Factory to create a brand new extension to the successful range of Sticky Mosaics which let kids create art using numbered templates and foam-backed sticky mosaic and jewel pieces.

The new packs include some of Disney’s most iconic and legendary characters including Tinkerbell, Cinderella, Ariel and Snow White.

Products extend to both the ‘Mini’ Sticky Mosaics range and to the Jewellery Box range.

Elizabeth Nield, sales & marketing director at Treasure Trove Toys, commented: ’Sticky Mosaics is now Treasure Trove’s most successful branded line with listings nationwide. Bringing in more users to the brand will be a big focus for us this year and the partnership with Disney will undoubtedly help us to achieve this.

"From a trade perspective, this strategic alliance will assure the trade that Sticky Mosaics means serious business in the arts and crafts sector."

The new Disney Sticky Mosaics packs will be available from April. Prices will start from around £4.99 and age suitability is from four years upwards.

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