TOY FAIR DAILY: Jumbo launches two key new ranges

Company introduces Jo Jo, an infant electronic range and the Grow with Jumbo generic puzzle range.
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Showcasing for the first time at Toy Fair 2010, Jo Jo is a new innovative and interactive infant electronic range which includes Follow Me Bunny and hero product Hide and Seek Jo Jo.

Aimed at children aged over 18 months, Hide and Seek Jo Jo plays realistically with children and features voice customisation and sound effects. The rabbit can record a child’s name and, if it becomes separated, will stand still and call out their name.

The Jo Jo Car and Submarine are also offered as part of the range. Jumbo has secured strong retail distribution for the ange and the autumn/winter 2010 in-store launch will be accompanied by a TV advertising, marketing and PR campaign.

Toy Fair will also see the launch of Jumbo’s new educational children’s puzzle range, Grow with Jumbo, aimed at kids aged up to six.

The puzzle concept is focused on stages as opposed to ages as each child develops at a different rate. Within the range, there are step by step puzzles, shape sorting puzzles, colour and copy puzzles and story puzzles. Each puzzle box includes a reward certificate and stickers to help motivate and reward children.

The Grow with Jumbo launch will be supported by marketing within schools to engage teachers, parents and children, sampling in key parenting magazines and a dedicated microsite.

Gray Richmond, managing director of Jumbo Games, commented: “Toy Fair 2010 will kick off what is set to be an extremely strong year for Jumbo with a range of significant developments including strong new product launches and categories.

"These two launches will assist us with our long term goal of developing Jumbo into a one stop shop for all children’s puzzle needs and becoming a must-have part of children’s lives across the UK.”

For more information about the ranges, please visit the Jumbo Games stand E40 at Toy Fair.

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