TOY FAIR DAILY: John Adams brings HolograFX to Toy Fair

Kids can star in their own 3D holographic show with the new app-based toy.
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John Adams’ new HolograFX interactive entertainment show allows users to star in their own 3D holographic video show.

The latest offering from John Adams represents a significant dynamic shift for the company, offering a combination of pre-recorded Hologram projection delivered via a free, downloadable app.

Featuring 20 holographic and illusion effects, the new set explores app-based technology at an affordable price point.

Simon Pilkington, managing director at John Adams, commented: "Launching HolograFX will project the company into the growing entertainment toy sector, by embracing new technologies and opening new doors at retail in this developing market. We will continue to expand our traditional lines and licensed offerings while exploring new and exciting introductions to the John Adams portfolio for 2013 and beyond."

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