TOY FAIR DAILY: Hornby adds War Horse to Breyer line

Firm welcomes lead horse, Joey, to the collection; two scales available, Classic and Traditional.
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Hornby Hobbies has added models of Joey the lead horse featured in the best-selling book by Michael Morpurgo, War Horse, to the popular Breyer collection.

The new models will be a highlight on the firm's stand (H52) throughout this week's Toy Fair at Olympia.

Joey will be reproduced in detail and in two scales; the Classic Series range is 1:12 scale with an SRP of £39.99 and the Traditional Series range is 1:9 scale with an SRP of £49.99. Each scale of horse is hand-decorated and packed alongside a copy of the book.

The licensed addition to the Breyer horse collection follows the recent announcement of Hornby’s appointment to represent the brand throughout the UK and Eire.

Nat Southworth, sales and marketing director at Hornby, commented: “We’ve been delighted with the trade response to Hornby distributing the Breyer range, and this licence offers an incredible platform to get the message about Breyer model horses a much wider consumer audience. The two initial items are fantastic collectables. All customers, trade or consumer, need to get their orders in quick as our 1:9 scale Traditional Series Joey is a limited edition of 3,500 worldwide and we’ve only got 500 for the UK and Eire."

Breyer horses are available in three scales – Stablemates Series, Classics Series and Traditional Series. The three series effectively offer toy and model horses ranging from SRP £2.99 to £49.99, and support development of the horses environment through accessories, dolls, vehicles and stables.


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