TOY FAIR DAILY: Flair to launch Doc McStuffins range

Toys based on hit TV show will help Flair grow its pre-school portfolio.
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GP Flair will launch a line of Doc McStuffins dolls, plush, role-play and play-sets this year.

The toys - developed by Just Play - are officially licensed by Disney Junior's popular pre-school TV show and will hit shelves as early as Easter in the UK. 

Flair/The Giochi Preziosi Group will develop and manufacture its own Doc McStuffins toys as well as distributing the Just Play line. 

Doc McStuffins' UK launch saw over 3.5 million viewers tune in during the first eight weeks and toy sales soared. Doc is the number one show on Disney Juniorin the UK and a second season has been green-lit.

The series, which models good health, hygiene, compassion, and nurturing for young children, follows a little Africa-American girl named Doc who can talk to the toy world, and help make toys better. 

Simon Hedge, Senior Vice President, GP Flair, said: "Doc McStuffins is an incredibly important part of the future plans for GP Flair. 

"The TV series has got off to a tremendous start and all of the characters have the core values that make it perfect for a pre-school toy collection. 

"2013 is a year in which we will grow our pre-school portfolio exponentially and this exciting pre-school property is very much part of this objective."

For more information call Flair on 0208 643 0320.

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