Toy Fair boosted by Tomy return - ToyNews

Toy Fair boosted by Tomy return

Having opted out of last year's show in favour of showroom space at Nuremberg, Tomy will be back at Toy Fair in 2010.
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Head of European marketing, Joanne Gray, told ToyNews: "This change in favour of attending has largely come about due to the fact we have so many exciting new initiatives in 2010 (such as Tomica and Harry Potter) that we need to showcase in all their glory, particularly to the independent trade who may not get the chance to get to our showroom in Nuremburg.

"This, coupled with the fact that the move to Olympia will enable us to secure a more appropriate space and stand structure means that attendance makes far more commercial sense for us for next year."

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