Crayola Colour Alive: Mythical Creatures has been voted as the top toy approved by mums at London Toy Fair 2015.
The arts and craft set from Vivid has been championed by the UK’s parenting site, Netmums and heads a list of five finalists whittled down from thousands of products launched at this year’s show.
Crayola Colour Alive: Mythical Creatures retails at £6.99 and allows kids to bring their creations to life with Augmented Reality technology.
Meanwhile, Hasbro’s FurReal Friends JJ My Jumpin’ Pug took second place with it ability to perform trick when petted for the price of £39.99.
Play-Doh Maxi Creative Egg from D’arpege – priced at £8.95 – took third spot, allowing kids to get to grips with finger painting from an early age.
Fourth place was secured by Disney Big Hero 6 Deluxe Flying Baymax from Bandai. Priced at £39.99, the winged action figure has been met with ‘great reaction’ even before the film’s release, scheduled for the end of January.
VTech completes the top five with its Toot Toot Friends Busy Friends Discovery House, priced at £49.99. The Toot Toot Friends can harmonise as they sing in an interactive playhouse setting.
Cathy Ranson, editor in chief of Netmums, said: “The annual Toy Fair is the first place to pick up the year’s trends and 2015 looks like being all about a return to creative play.
“There are lots of affordable options for parents who like their kids to use retro real pens or molding clay as well as tapping on a tablet. And there are several stand-out figure toys which your child won’t want to put down, making them worth every penny.”
Natasha Crookes, director of communications from the BTHA, added: “It’s fantastic for these toys to be selected from the thousands launched at toy Fair this week.
“Toy makers work hard to come up with ideas for toys that will be loved by mums and kids alike and these are five great examples that have made it to the top of that list.”