TOY FAIR 2014: VTech tops both baby and bath toys bestsellers charts

VTech's popular Kidizoom remains one of the best-selling toys in the industry for the 8th year.
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VTech is returning to Toy Fair following a strong 2013 that saw the firm take the title of number one manufacturer within the UK infant toy market and number four manufacturer overall, according to NPD data. 

Among its portfolio of strong performers throughout the year, VTech's popular Kidizoom remains one of the best-selling toys in the industry for the 8th year. 

'The VTech Baby range is continually evolving and frequently introduces new groundbreaking technology and award-winning innovation to the electronic toy market,' read a statement from the firm. 

Supported by another strong year of growth in 2013, VTech is currently holding a market share of 24.1 per cent with growth of 1.9 per cent in Infant Toys (Full Year 2013 NPD).

Furthermore, the company currently leads the bath toy sector with 11.1 per cent share of the market. 

“Innovation is what drives our success," said Graham Canning, sales director at VTech. 

"Technology is moving at such a fast rate that electronic learning toys can be quickly outdated, but the learning element in our toys remains strong and constant throughout.

"It is how these are presented that keeps products relevant in today’s fast moving world."

VTech’s best-selling range of all time however, remains the InnoTab. The most recent launch, the Wi-Fi compatible InnoTab 3S, was in most of the top toy lists for parents and retailers last year, and topped the best-sellers lists of 2013. 

The firm also grew the amount of InnoTab cartridge software sold by 22 per cent (Full Year 2013 NPD), while this year will see further software and app releases for InnoTab, as well as a new generation of InnoTab launching later this year.

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