Following the launch of smart watches from the likes of Samsung and Sony, at this year's Toy Fair VTech revealed it is joining the market with the VTech Kidizoom Smart Watch.
The Watch, aimed at children between five and 12 years old, allows wearers to capture photos, edit with photo effects, record videos and play three games.
Boasting a 1.4" colour touch screen and built-in motion sensor, the Kidizoom Smart Watch also includes a customisable watch mode with anaologue and digital clock display.
Features also span a rechargeable battery, alarm clock, timer, stopwatch and a voice recorder with 'funny voice changing effects'
The Kidizoom Smart Watch has an RRP of £39.99 and is PC compatible, allowing videos and photos to be uploaded via VTech's Learning Lodge.