TOY FAIR 2014: Vivid launches Strange Hill High range

FreemantleMedia reveals a raft of new licensees and promotional activity to coincide with the launch
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Vivid has launched the toy range for Strange Hill High at Toy Fair.

To coincide with the launch, FreemantleMedia Kids & Family Entertainment has revealed a raft of new licensees and promotional activity regarding the series.

In Australia, Banter Toys has joined as the toy distribution partner for Vivid’s products, while Hardie Grant has signed up as publishing partner and Shock Entertainment has the home entertainment rights.

New nternational broadcasters set to air the show include Zoom in Israel, K2 and Frisbee in Italy, DR in Denmark, SVT in Sweden and okto channel in Singapore. The series is due to premiere in these territories across 2014.

In the UK, FremantleMedia is teaming up with Egmont Publishing for some extracurricular activities which will see Strange Hill High promoted in Toxic, the leading UK pre-teen boys’ title.

The property will be promoted online and in print in the lead up to and during the run of the new series.

Carl Lumbard, head of global licensing at FremantleMedia Kids & Family Entertainment, said: “Strange Hill High distinctive look and laugh-out-loud story lines are earning top marks from our partners both here, in the UK, and overseas. 

"With strong international broadcast platforms now in place we can extend Strange Hill High’s consumer products reach into these new territories.”

Strange Hill High already has 13 UK licensees in Vivid for Master Toy, Fashion UK for apparel, Character World for bedding and bedroom accessories, Kinnerton for confectionery, Blueprint for stationery, Danilo for greetings cards and calendars, Cooneen and Misirli for underwear, nightwear and socks, Spearmark for lunchware, drinkware, tableware and lighting, Carlton Books for publishing, Pedigree for annuals Jumbo for puzzles and games and Zeon for timepieces and accessories. 


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