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TOY FAIR 2014: Union J launches doll range at Vivid stand - ToyNews

TOY FAIR 2014: Union J launches doll range at Vivid stand

Boyband climb into lifesize boxes to launch new doll line
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Vivid hosted one of the star attractions at the first day of Toy Fair this year, as pop stars Union J joined the stand to launch their new range of dolls.

Fans and photographers alike clambered to catch a glimpse of the X Factor stars as the four piece turned out to talk toys and what it's like to be immortalised in 12 inch plastic doll form.

The band - Josh Cuthbert, Jaymi Hensley, JJ Hambett and George Shelley - posed as living dolls themselves, climbing into lifesize boxes to launch the line.

The dolls, available in stores this month, have been given replica outfits selected by the band, and each member had their facial features laser scanned to make their dolls as accurate as possible.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.