Cartamundi is bringing its 'strongest line-up ever' to Toy Fair this year, with a line led by the new Shuffle range.
Shuffle is a brand new product category that combines playing cards and digital technology for an enhanced way to play popular card games with support from tablets and smartphones.
This new range is backed by a partnership between Cartamundi and Hasbro, bringing brands including Transformers, My Litty Pony, Play-Doh, Monopoly Deal, Littlest Pet Shop and Guess Who to these digital card games.
Using digital technology, Shuffle can bring the Chance cards to life in Monopoly Deal, animate a shopping mall in Littlest Pet Shop, act as mission control in Transformers or create customised pictures of your friends and family using the Guess Who imagery.
Shuffle cards are also built to last thanks to innovative premium packaging specially designed to be both durable and portable.
Cartamundi's stand (H1) will also be highlighting games coming to retail soon including the preschool Disney assortment of four games and four characters, and the newest edition of the FIFA card games, the preschool Disney gift box, the Cars Neon gift set, and the Disney Planes game.
Paul Roberts, chief strategy officer, Cartamundi Group, said: “Cartamundi is coming to Toy Fair with its strongest line-up ever.
"We’re expecting an enormous amount of visitor interest in our established games and our new ranges but most of all in the entire Shuffle concept. We’re looking forward enormously to showing visitors the future of playing cards at stand H1.”