The toy range is supported by a new animated TV series, currently live on Cartoon Network and features many of the new characters.
The launch follows another strong year for the brand, which saw consumer sales grow by 32 per cent, the third consecutive year of growth, with Bakugan Booster pack finishing the year as the number one volume SKU in the action figure category (Source: NPD).
The new Bakugan Battle Gear is available in over 24 different transformation styles, and springs into action when locked onto specific brawlers or activated by the metallic gate cards.
As well as boosting G-power scores, the Battle Gear come with unique ability cards that add further strategy to the game play.
Super Assault Bakugan add flywheels, dice throwers and light-up features and a selection of the above brawlers can also be found in the all new Brawler Game Pack.
All season three Bakugan contain unique heat reveal codes which let kids battle their brawlers online in a new MMOG game, Bakugan Dimensions. The game, which launches on February 1st, is free to play with no downloads required.
Bakugan Gundalian Invaders will be supported with TV advertising across four new TV creatives in spring, with a further five creatives launching in autumn.
Come and learn more about the great new range at UK Toy Fair, Stand E131