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TOY FAIR 2011: Jumbo Games secures Smart deal - ToyNews

TOY FAIR 2011: Jumbo Games secures Smart deal

Smart Games brain-teasing series set for June 2011 launch
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Jumbo Games is out on force at Toy Fair 2011 today and took to the event to announce it will be the exclusive distributor of Smart Games.

Smart Games is a new range of single player brainteaser games and Jumbo Games, being a leading manufacturer of children’s puzzles and games in the UK, was seen as a great distribution partner for the product.

The Smart Games series is spread over 15 diverse products aimed at both sexes and ages two up to adult.

These products are being showcased for the first time at Toy Fair 2011 – you can find them at Stand E46.

Jumbo said it has secured strong retail distribution for the range with a June 2011 in-store launch accompanied by strong point of sale support and a comprehensive marketing and PR campaign.

“Toy Fair will kick off what is set to be an extremely strong year for Jumbo with a variety of significant product developments,” said Jumbo Games MD Gray Richmond.

“Smart Games is a great addition to our portfolio as there is a definite gap in the market for high quality single player games.”

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