TOY FAIR 2011: Jumbo adds Poppy Cat

Firm signs deal for games and puzzles for Coolabi's new pre-school property.
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Jumbo Games will produce a range of Poppy Cat jigsaws, puzzles and games for the pre-school market, launching in 2012.

The new property is already proving to be popular in licensing, even before making its UK debut on Nick Jr this spring, followed by its international roll-out.

Three other deals include a book publishing tie-in with Macmillan, a regular feature in two Redan magazines and a nightwear and underwear licence for Aykroyd and TDP Licensing.

Poppy Cat, co-produced by King Rollo and Coolabi’s television production arm Coolabi Productions, brings to life the world of the pre-school children’s character created by Lara Jones in the Macmillan book series which has sold over two million copies.

As well as launching on Nick Jr UK in May, the series has also already been presold to a number of international territories, including Nick Jr Australia, RTE Ireland, YLE Finland, TV2 Norway, and TVO, SCN and Knowledge Network in Canada.

Anna Hewitt, Coolabi’s head of licensing, commented: “These four agreements with some of the best-known companies in their fields underline the enormous market awareness of both the Poppy Cat name and the forthcoming Poppy Cat television series.

"We confidently expect this strong licensee interest to continue both in the run-up to the television series and well beyond.”

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