TOY FAIR 2011: Hornby reveals full London 2012 range

Collection to include vehicles and figurines, train sets, Scalextric tracks and replica product.
Publish date:
Social count:

Seeded into the market in February 2010, the London 2012 die cast taxi collection showcases 40 Olympic and Paralympic sports through the artistic pictogram motifs.

From January 2011 Hornby has invested in a major marketing campaign that will see the taxis brought to life and operate across London through into 2012.

As part of the Team GB merchandising programme, Scalextric is producing its first cycling set based on the Velodrome cycling, where the indoor track cycling excitement takes place. The set will be supported by a major TV campaign.

The Great British Classics Vehicles collection highlights vehicles with worldwide recognition as British icons, featuring London 2012 styling. The range includes a Routemaster Bus and LTI Taxi. Completing this collection will be the Mini and the Concorde.

The London 2012 Games presents Hornby with the opportunity to develop new products and through depiction of the Mascots, Wenlock and Mandeville, the firm is entering two new categories for the first time. Die cast figurines and 3D die cast key chains featuring the mascots will be brought to the market in 2011.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.