This year's Toy Fair, which saw exhibitor numbers up and visitors out in force, also captured the attention of the UK's media, focusing on Tomy's micro pig visitors, Ravensburger's giant puzzle, Flair's Sylvanian Family 'royal wedding' along with many other highlights.
Videos and TV coverage featured interviews with key industry figures, including Vivid's Nic Aldridge, HTI's Andrew Coplestone, Grossman's Martin Grossman and Flair's Lindsay Hardy.
The Telegraph posted a video, with a round-up of different toys, including an interview with Flair's Lindsay Hardy, to talk about the Sylvanian Families wedding.
The newspaper also featured a picture gallery of its top ten toys from the fair, with Esdevium taking the top spot with its Hasbro range of Nostalgia games.
The Independentfeatured an article on the Best New Toys Awards.
BBC Breakfast also covered the NPD stats showing the UK toy industry performed well in 2010, featuring interviews with Martin Grossman from Grossman and Andrew Coplestone from HTI.
CBBC also covered its top toys from the fair for its younger audience.
Daybreak showed a feature entitled Grainne at The Toy Fair and Adrian Chiles trialled one of Re:creation's Razor scooters in the studio.
The Daily Mail also featured an article on its highlights of the show.
The Sunpicked up on Bandai's recreation of Lady Gaga outfits using its Harumika mannequins
The Mirrorcovered the opening of the show with a round-up video including interview with Nic Aldridge from Vivid and Natasha Crookes from the BTHA.
The paper also picked up on Schleich's new Smurfette launches, tying in the story to Katy Perry, who is set to voice The Smurfs 3D movie.
Regional press also covered the event, with The Evening Standard focusing on the most expensive toys at the show.
Even as far afield as Shropshire, news on Toy Fair was posted, as the Shropshire Star reported on the best kidult toys.