TOY FAIR 2011: Best New Toys unveiled

Some 34 toys made it onto this year's list of best New Toys at Toy Fair.
Publish date:
Social count:
5_Toy Lab.jpg

Lego, Vivid, Bandai, Spin Master and Hasbro were among the companies with products on the coveted 'best in show' list which has been circulated to national media today.

Children dressed as toy lab testers were on hand to demonstrate the toys.

Best New Toys 2011

Boys’ Toys
Bakugan Gundalin Dragonoid - Spin Master
Ben 10 Alien Creation - Chamber Bandai
Agents Headquarters - Playmobil

Space Station - Lego
Hogwarts Castle - Lego
Space Chaos Silver Force Fighters - Meccano

Solar Robot - Great Gizmos
Harumika Lucia Mannequin Set - Bandai
Moon Dough Magic Zoo - Spin Master
Createaway Easel - Mookie Toys

5 Second Rule - University Games
Maze Racer - Peers Hardy
World Map Puzzleball - Ravensburger

Girls’ Toys/Girls’ Collectables
Moshi Monsters - Vivid
Zoobles - Spin Master
Squinkies - Character Options
Sylvanian Families Ambulance - Flair

Hobby Toys
Rock Crawler Jnr - Rebel Toys
RC Shuttle Galaxy - Carrera/The Hobby Company

Infant and Pre-School
Ben & Holly Magic Wand - Golden Bear
Busy Ball Popper - Hasbro
Noah’s Ark - Playmobil
Tune up Speedy - Leapfrog

Pocket Money
Star Wars Slingers - Corinthian
Historical Hero Figures - Schleich
Eggbods - Bluw Group

Feature Plush
Let’s Pretend Charley Bear - Vivid
Hello Kitty Go Glow Pal - Worlds Apart
Benji My Best Friend - Vivid
Zhu Zhu Puppies - Character Options

Electronic Lightsaber - Hasbro
Light Strike - Zappies/WowWee
Xploderz - Character Options

JCB Multi Construct - HTI

"The BTHA wishes a hearty ‘congratulations’ to all of this year’s Toy Fair Best New Toy winners," commented BTHA Fairs and Events Manager Simon Pilling. "This list is just a tiny fraction of the toys that are launched at Toy Fair every year, but it is also a fantastic reflection of the diversity, creativity and innovation at play within the UK toy market today."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.