Halsall has designed a range of Toy Story wheeled toys and protection gear for launch in autumn/winter 2009 to support the Disney Digital 3-D theatrical release of the original movie in UK cinemas in October 2009.
Further new lines and range extensions are planned for launch in spring/summer 2010 to coincide with the Disney Digital 3-D release of Toy Story 2 in UK cinemas in spring 2010, followed by the highly-anticipated release of the all new Toy Story 3 film animation in summer 2010.
Andrew Coplestone, Halsall marketing director, commented: “With designs featuring popular characters, innovative play features and fun sounds, Halsall’s exciting range promises to bring the magic of Toy Story to life for a new generation of fans. We are absolutely delighted to be working with Disney Consumer Products on these three high-profile movies.
“Toy Story has become a classic license brand within the toy industry that continues to enjoy universal awareness and nostalgic popularity. The 3-D theatrical releases and eagerly awaited Toy Story 3 movie in Summer 2010, showered with the Disney marketing magic, is sure to re-establish this fantastic franchise as one of the biggest toy brands of 2009, 2010, in fact to infinity and beyond! ”
Halsall is showcasing its Toy Story range at Toy Fair, stand SA24.