TOY FAIR 09: George Sampson launches new toy craze

Britain's Got Talent winner George Sampson launches Mega Brands' new Battle Strikers toy.
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The teen sensation visited Mega Brands' stand at Toy Fair yesterday to unveil the new gaming Battle Strikers.

George performed some spinning techniques and moves of his own before spending time playing the game with other youngsters.

Dave Martin, Mega Brands UK general manager said: "We are very excited about the launch of such an innovative and exciting new toy concept and expecially thrilled that George has agreed to come and help us."


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.