Tomy wins Magic Roundabout

Tomy has become the master toy licensee for the new Magic Roundabout show.
Publish date:

Tomy is planning a series of product launches for roll out in spring 2009.

A new CGI animated TV series of The Magic Roundabout debuted in October in the UK on Nick Jr. The show has pulled in 1.7million viewers since it launched.

Caroline Mickler, brand and licensing consultant for Parthenon Entertainment Group commented:"Following the very successful world premiere of The Magic Roundabout on Nick Jr, we now welcome Tomy on board as the master toy licensee. This appointment forms a major part of our on-going strategy to develop this iconic property through a dynamic licensing and marketing programme that will appeal to the preschool audience. We look forward to working closely with Tomy in developing innovative products that we are confident will add even more magic and keep kids and their parents spellbound!”
Joanne Gray, head of Tomy’s nursery, infant and pre-school division, added:

“We are thrilled to have secured the master toy rights for The Magic Roundabout. In the 1970s it was a firm family favourite, with some fantastic characters. Children who watched it back then are now parents themselves and will have fond memories of the programme.”

She continued, “We’ve already got some fantastic licenses in the Tomy stable, including European rights for Thomas and the Teletubbies, as well as other key licenses including Winnie the Pooh and Dora the Explorer. Securing The Magic Roundabout license enables us to fulfil our pledge to always launch imaginative toys that bring characters to life. There is enormous scope for developing the product range and by spring 2009 we will have launched our first toys, with an even bigger range going into 2010.”

The new Magic Roundabout series currently airs in the UK on Nick Jr every weekend at 12pm and every day at 6pm on sister channel Nick Jr 2.


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