TOMY: UK turns to games to beat crunch

Research from Tomy indicates that the British public is turning to board games for entertainment as the credit crunch bites.
Publish date:

Expensive family entertainment is being scrapped in favour of traditional fun and games according to Tomy's latest survey.

The British public is returning to traditional leisure activities with more than half the population planning to invest in games or puzzles as they look for more economical ways of keeping the family entertained during the credit crunch.

Nearly 9 out of 10 households plan to cut spending on expensive luxuries such as eating out, family holidays and entertainment goods, new research out today reveals.

The survey, conducted for Tomy’s £1,000,000 prize fund Eternity II puzzle game, interviewed over 1,300 people in the UK and revealed that families are turning their backs on modern, unsociable and expensive entertainment systems.

When asked how they most like to have fun with the family, games and puzzles proved the most popular with almost 40 per cent of households confirming that playing them is a great way to spend time together; interestingly computer games and watching DVDs came last (14 per cent). With more than two thirds planning to spend more time at home with their families this year, the respondents were looking for traditional activities they could enjoy together.

The research was conducted by Tomy because the £1,000,000 Eternity II prize remains unclaimed. Any person who solves the Eternity II puzzle by the end of the year stands a chance of walking away with the credit crunch-busting prize, making it an excellent entertainment option for the British public, especially as everyone is feeling the financial pinch.

Robert Mann, CEO of Tomy Europe commented: "Eternity II is a really fun and engaging puzzle which is easy to play and can be solved by anybody. No special skills are needed - you simply line up the pieces to match the correct patterns and colours on the board and you are in with a chance to win a cool £1,000,000. With a massive 80 per cent of people polled confirming they would attempt a puzzle if it could award them a six figure sum by Christmas, we are really looking forward to finding a winner, so get going and you could be a millionaire by the end of the year."

The research also revealed that:

  • A return to Games Night is not just popular with families. Two thirds of 18 – 30 year olds intend to buy games and puzzles to enjoy at home with 40% confirming ‘it’s cheaper than going out’.
  • Our environmental conscience is alive and well with a fifth confirming they would spend the money making their home eco-friendly if they won a million.
  • Stashing the cash under the mattress is returning to favour, with 20% confirming they would rather put the money in a safe place than invest in stocks and shares (16%).


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019