Tomy to extend Winnie the Pooh range

Firm set to launch nursery, infant and young pre-school toys in January 2012.
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The new collection will complement Tomy’s existing Winnie the Pooh nursery products.

Aimed at children from birth to three years-old, the range will include 16 new products from core nursery lines such as rattles and lightshows through to play-sets and feature plush.

Tomy will be planning a major marketing campaign to support the products including national TV advertising. The new range will be launching across Europe in the UK, France, Germany, Benelux and emerging markets.

Winnie the Pooh is now set to appeal to a new audience with the upcoming animated feature film released by Disney and Tomy will be committed to preserving its heritage and new audience.

The product range, which has been developed in Europe, will focus on the traditional traits of the brand.

Robert Mann, chief executive of Tomy Europe said: “Tomy is one of the most trusted brands for parents in the nursery and pre-school market and Winnie the Pooh fits perfectly with our existing nursery and pre-school portfolio.

"Tomy is committed to producing products with real play value that will be loved by young ones and parents alike and we’re very excited to have the chance to apply that principle to Pooh and his friends for 2012 and beyond."

Edward Catchpole, senior vice president, toys and stationery, The Walt Disney Company EMEA added: “Disney is delighted to collaborate with Tomy who hold a global track record for creating compelling play features.

"We look forward to working with Tomy to develop and market this range of Winnie the Pooh products that are expected to truly capture the essence of the brand and connect with our core consumers."

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