TOMY is partnering with Virgin Atlantic for a summer long campaign in support of its popular Aquadoodle range.
Running throughout July and August, the campaign features a wealth of activity including on-board advertising and promotions, a digital partnership with Virgin Atlantic Flying Club’s Well Red newsletter and a sampling activity.
The initiative will launch on July 29th with a one day TOMY takeover at Gatwick airport, where the Aquadoole team will be offering on the spot giveaways and games while they wait to check in.
The firm has also supplied the airline with a selection of products from Aquadoodle’s travel range, featuring Doodle bags for on-board sampling.
The activity has been supported through an online partnership with Virgin Atlantic Flying Club’s monthly newsletter, Well Red, offering the club’s 1.3 million UK members the chance to win an experience at Hamley’s flagship store on Regent Street courtesy of Aquadoodle.
“We are delighted to announce our partnership with Virgin Atlantic,” said Camilla McQueen, UK brand manager for Aquadoodle.
“Aquadoodle is a priority brand this year and our campaign with Virgin Atlantic showcases the variety of travel friendly products available.
“It also demonstrates the benefits of travelling with the Travel Doodle Bags first hand and allows us to reach new customers.”