Tomy teams with The Sun for Raa Raa competition

'Search for Raa Raa' launches this month; six winners to star in a Tomy TV ad for toy range.
Author:
Publish date:
Social count:
0
5_LorraineRaaRaa085.jpg

Tomy and Chapman Entertainment are joining forces with The Sun newspaper for a special Raa Raa the Noisy Lion competition.

Launching this month, The Sun will carry a 'Search for Raa Raa' promotion. Six winners will get the chance to star in a Tomy TV ad for the licensed toy range, along with a selection of the products.

Parents simply need to send a video clip of their little one doing their best animal impression to video@raaraastar.co.uk. An expert judging panel will whittle down the list to ten children for the final auditions, before the six winners are chosen to be filmed at a London studio in January.

The winners will be revealed by Tomy at Toy Fair 2012.

"The Raa Raa the Noisy Lion range is a major focus for us in 2012 and we are delighted to be kick starting the marketing campaign with such a high profile partnership with The Sun," said Ruth Williams, Tomy marketing manager. "With such fantastic early exposure in a major newspaper, and the fantastic prize on offer, we think this is a campaign that the public will really get behind."

Tomy will showcase its full Raa Raa range at Toy Fair at Olympia in January 2012. This will include play-sets, figures, plush, bath and arts and crafts toys.

As well as The Sun tie-up, Tomy is also planning extensive TV advertising throughout 2012, plus social media and PR.

Related

10_Jo and Clive, main image.jpg

THE BIG INTERVIEW: TOMY

Having got through a tricky integration period after it acquired the RC2 business, Tomy is again firing on all cylinders and keen to show the trade just what it?s achieved since the beginning of the year. Samantha Loveday takes a trip down to Sutton to find out?

5_Pocoyo.jpg

Tomy on TV

Firm launches TV campaign as part of the strategic positioning for its Discovery range

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.