Tomy teams with The Sun for Raa Raa competition

'Search for Raa Raa' launches this month; six winners to star in a Tomy TV ad for toy range.
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Tomy and Chapman Entertainment are joining forces with The Sun newspaper for a special Raa Raa the Noisy Lion competition.

Launching this month, The Sun will carry a 'Search for Raa Raa' promotion. Six winners will get the chance to star in a Tomy TV ad for the licensed toy range, along with a selection of the products.

Parents simply need to send a video clip of their little one doing their best animal impression to video@raaraastar.co.uk. An expert judging panel will whittle down the list to ten children for the final auditions, before the six winners are chosen to be filmed at a London studio in January.

The winners will be revealed by Tomy at Toy Fair 2012.

"The Raa Raa the Noisy Lion range is a major focus for us in 2012 and we are delighted to be kick starting the marketing campaign with such a high profile partnership with The Sun," said Ruth Williams, Tomy marketing manager. "With such fantastic early exposure in a major newspaper, and the fantastic prize on offer, we think this is a campaign that the public will really get behind."

Tomy will showcase its full Raa Raa range at Toy Fair at Olympia in January 2012. This will include play-sets, figures, plush, bath and arts and crafts toys.

As well as The Sun tie-up, Tomy is also planning extensive TV advertising throughout 2012, plus social media and PR.

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