Tomy teams up with Young Engineers charity

Firm launches the 2011 K'Nex Challenge at Tower Bridge, London.
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600,000 engineering roles will need to be filled by 2017, and the number of people entering the workplace is falling year-on-year, so K'Nex has teamed up with Young Engineers to help tackle the shortfall.

As well as launching the new partnership at the event, the Young Engineers announced that the theme of this years’ K’Nex Challenge is Bridges.

The event took place in the North Tower of one of Britain’s most iconic bridges in front of a five-metre long, 35,000-piece K’Nex model of Tower Bridge itself.

The Young Engineers is responsible for the K’Nex Challenge, which last year saw 55,000 seven to 11-year-olds take part in building competitions nationwide.

The Young Engineers aims to inspire young people to develop an early interest in engineering, potentially as a future career. The charity’s work is now more vital than ever, with the number of people entering the workplace falling year on year.

The Young Engineers’ Joanne Philips, coordinator of the K’Nex Challenge, said: “We are delighted to announce the link between the Young Engineers and K’Nex and believe this will be beneficial to children all over Britain.

"K’Nex is the leading construction toy on the market from both an educational and fun perspective."

K’Nex spokesperson Alison Hubbard said: “We are pleased to announce the partnership and are thrilled that kids up and down the country are taking up the challenge to become budding engineers using K’Nex, with the opportunity to see what an amazing and versatile toy it is."

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