Tomy links with Chapman Entertainment

Firm signs as new master toy licensee for Rah Rah.
Author:
Publish date:
Social count:
0
4028_mypictr_300x300.jpg

Chapman Entertainment is delighted to announce that Tomy will be the new master toy licensee for Rah Rah The Noisy Lion - a new infant property for children from two to four years-old, which has been acquired by CBeebies.

The five year contract will give Tomy distribution rights in the UK, France, Benelux and Germany.

The company also has global manufacturing rights excluding US, for plush, arts and craft and infant pre-school products including figurines, play-sets, megasketcher and soft toys, which are expected to be on shelf in late 2011.

Valerie Fry, director of licensing at Chapman Entertainment commented: “We have a strong vision for Rah Rah and we are pleased to welcome Tomy into the Chapman family.

"They have a fantastic reputation and their product line has huge potential. This is a very exciting time for the team and we are confident of great things.”

Joanne Gray, head of European marketing at Tomy added: "We are thrilled to be working with Chapman Entertainment on Rah Rah. The brand promises to offer something new and different to pre-schoolers and we are committed to doing a fantastic job of bringing the brand to life in our toys.

"We benefit from having years of expertise in developing pre-school licensed toys across a variety of product categories and have some great concepts in the pipeline. We are really looking forward to bringing these to market in 2011."

Originated by Mackinnon & Saunders, this series of 52 x 10 minute episodes, will be produced with Chapman Entertainment.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.