PxPixel
Tomy launches its Lamaze Story Maker Competition - ToyNews

Tomy launches its Lamaze Story Maker Competition

Firm offers parents the chance to win a soft book featuring their own story idea.
Author:
Publish date:
lamaze.jpg

Tomy is championing the importance of story telling time with the launch of its Lamaze Story Maker Competition.

In celebration of the baby and parent bonding process, the firm is offering the chance for one parent to win a soft storybook, inspired by their own creative ideas.

The Lamaze Story Maker Competition has been designed to support key characters in its range as well as emphasising the sensory appeal of the brand.

‘The campaign highlights the diversity of the Lamaze range and celebrates on way in which the toys can help inspire special moments between parent and their children,’ read a statement from the toy firm.

To promote the initiative, Tomy has partnered with the online specialist, Babyworld.

Launched this month, the competition challenges parents to send in their own stories based on one of the four key Lamaze characters. The winning storyline will be made in to a limited edition soft book.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.