Tomy launches Britains Got Talent farm toy competition

The search for the new face of the 2014 range has begun.
Publish date:

Tomy has launched a Britains Got Talent competition.

But there's no singing or dancing to be found here. The company hopes to find a young farming toy fanatic to be the face of its 2014 toy collection.

The 'Britain's Got Talent' competition is supported by the National Farmers Union (NFU) and will launch over the Easter weekend.

Tomy's Britains Farm Toys competition is open to children aged five to nine years old, who either love farming or farm toys.

The NFU will be distributing competition flyers at selected events throughout April. There will also be a downloadable entry form available on the NFU's website.

The winner will not only feature in the 2014 Britains toy catalogue but also receive a pack of Britains Farm Toys.

Emilia Lawes, Sales and Marketing Manager of Agriculture at Tomy Europe, said: "We're really excited to have the NFU supporting this competition and we're looking forward to seeing the entries come in.

"No one knows farm toys like the children and collectors, so this is our way of thanking them for their support and giving them the opportunity to get more involved."

The campaign marks the beginning of a busy year for Britains with the NFU, which will see it supporting the NFU's Let's Talk Farming Roadshow and Farming Delivers campaign this summer.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.