Tomy grabs more K'Nex

Tomy has increased its distribution deal for K'Nex, to include the UK, Belgium and Holland.
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The agreement expands the current relationship which was announced last year and which includes the distribution of K’Nex products by Tomy in France and Germany.

Robert Mann, President Tomy Europe, said: "The widening of the distribution deal is a reflection of the increasingly pan European approach we are taking to our business. K’Nex enjoys a wide popularity right across key European territories and we have the sales and marketing infrastructure combined with a strong, proven commercial platform to drive the K'Nex business into a very successful future."

 "Britain, Belgium and Holland are key markets for K’Nex. Through this new relationship with Tomy, K’Nex continues to further strengthen its European presence," said Michael Araten, President, K’Nex Brands.

"Tomy shares our vision for growing K’Nex market share overseas and broadening our relationship with the key retailers," he said.

"There are many synergies between our two companies; both are dedicated to providing quality toys that inspire children's imagination and provide high play value. Both are leaders in their fields. This agreement represents the perfect partnership of two companies combining their unique strengths to deliver great products to children around the world."

The agreement comes into effect January 2009 and includes K’Nex and KID K’Nex branded building sets.

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