Tomy grabs Chuggington

Firm signs deal with Ludorum as pan-European licensee for arts and crafts.
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The Chuggington arts and crafts products will be available in major toy retailers and online retailers throughout Europe from 2011.

The range will include a Chuggington Aquadoodle, the award-winning drawing system that combines no mess and drawing with water. The Megasketcher will also be available as part of the line-up.

Julian Day, VP UK consumer products, Ludorum said: “We are delighted to have secured such a prestigious partner as Tomy for Chuggington arts and crafts.

"Tomy is world-renowned as a leader in creative play and we look forward to working with them in developing this exciting range of Chuggington products.”

Ruth Williams, senior brand manager for arts and crafts at Tomy added: “Tomy is looking forward to working with Ludorum to develop and arts and crafts range for the pre-school favourite Chuggington.

"With the inclusion of the well-known and hugely popular brands Aquadoodle and Megasketcher into the Chuggington range, we have no doubt that these will prove to be successful additions to our arts and crafts range.”

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