Fundamentally Children, the expert product evaluation and accreditation outfit has produced its first Christmas Good Toy Guide.
The guide highlights a selection of endorsed products from the Good Toy Guide, arranged by age category, along with advice for parents and families.
The Guide is available in print and online and will be sent out to toy retailers over the coming weeks in time for the Q4 selling period. It will also be available to consumers at the company’s Good Toy Zone in the Under 1 Roof Kids venue and distributed to parents via the network of play clubs involved with the Good Toy Guide.
Clients featured in the guide include Tomy, Geomag, Microscooter, Learning Resources, Wannabeees, Orchard Toys and Macmillan Publishing among others.
Amanda Gummer, founder and MD, Fundamentally Children, commented: “The reception to our first ever printed Good Toy Guide has been incredible. We’re delighted with the finished product and are pleased to be able to offer expertly evaluated products and a well researched ‘list’ and advice in time for the Christmas period.”
Due to the overwhelming success of the launch, Fundamentally Children is now planning a Christmas campaign for 2019, with increased circulation, more products and a larger reach alongside a TV commercial.
Gummer continues: “Anyone wishing to get involved with the 2019 campaign is encouraged to get in touch early, as spaces are already filling up.”