Tomy extends K?nex partnership

K?nex awards Tomy German distribution rights.
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The agreement comes into effect on May 1st and includes the K’nex and Kid K’nex branded building sets.

Announced at the American International Toy Fair, it comes just months after Tomy was awarded the brand’s French distribution rights, which came into effect at the New Year.

Michael Araten, President of K’nex Brands said: “Germany is a key market for K’nex. Through this new relationship with Tomy, K'nex will further strengthen its presence in Germany. Tomy shares our vision for growing K'nex market share in Germany and broadening our relationship with the key retailers.

"There are many synergies between our two companies; both are dedicated to providing quality toys that inspire children's imagination and provide high play value. Both are leaders in their fields. This agreement represents the perfect partnership of two companies combining their unique strengths to deliver great products to German children,” Araten added.

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