Tomy expands nursery range

Firm signs three-year deal with Sprog to develop mattresses under the SleepCurve brand.
Publish date:
Social count:

The patented mattress range, with SleepCurve technology, was invented by a leading paediatric cranial osteopath.

The mattresses are designed to provide the most comfortable sleep for baby, relieving pressure on the skull and preventing/remedying Flat Head Syndrome.

The licence gives Tomy the exclusive rights to SleepCurve within the nursery market in the UK, Ireland, France and Germany, as well as first right of refusal in all other European countries.

Working in collaboration with Sprog and Philip Owen D.O., B.Sc. (Hons), a Paediatric Cranial Osteopath, Tomy has developed a range of SleepCurve mattresses with a shape that mimics the way a mother holds a baby in the crook of her arm and incorporating ‘heat flow channels’ to dissipate warm air.

The SleepCurve mattress range includes a Moses Basket Mattress, Crib Mattress, Cot Mattress and Cot Bed Mattress.

Tomy UK’s marketing manager, Antonia Rainbow, said: "Tomy is a trusted brand for parents in the nursery market, and we are always committed to offering innovative products that address the wide ranging challenges of parenting. We believe SleepCurve mattresses are one of the most groundbreaking product ranges we have ever brought to market.

“SleepCurve mattresses fit well with our existing product portfolio, and as the range has so many significant benefits, we’re delighted to help parents make confident product choices by offering SleepCurve mattresses."

SleepCurve mattresses will be available from July.



Tomy on TV

Firm launches TV campaign as part of the strategic positioning for its Discovery range

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.