Tomy expands marketing department

A new recruit, re-shuffle of the team and a new PR agency sets the firm up for a busy year ahead.
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Sarah Davies has returned to Tomy as senior brand manager on arts and crafts and girls toys. Davies has experience working with Flair and Character Options and in the arts and crafts category in her previous role at Tomy.

Ruth Williams, senior brand manager, will move over to the newly created pre-school/three to six years category where her primary focus will be on creating the company's new 'superbrand', Tomica.

There will be an integrated marketing campaign behind Tomica, which Williams will execute along with the long-term strategic planning for the brand.

Williams will also be responsible for Rah Rah the Noisy Lion, the newly acquired pre-school licence from Chapman, which will launch in 2011.

Alongside toys, Tomy also offers baby monitor and carriers and the firm recognizes the need to retain its consumers and through its nursery and toy product portfolio.

In recognition of this, Tomy is planning on strengthening the nursery and infant area with additional resource.

Antonia Rainbow will become marketing manager of the nursery and infant category with Amanda Loveday (brand manager) reporting into her.

Their focus will be on expanding the core nursery product range and further developing the new Be Baby range of baby entertainment toys for babies from birth to nine months, as well as maintaining Tomy's stronghold with it's Play to Learn and Aquafun infant toys.

Paul Batchelor (senior brand manager) will continue to manage the boys and construction portfolio, with many exciting new initiatives to manage including A-Team, Harry Potter and Sonic which all have strong potential to be big hits in 2010.

With immediate effect, the firm has also employed So PR to handle trade and consumer PR.

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