Tomy expands marketing department

A new recruit, re-shuffle of the team and a new PR agency sets the firm up for a busy year ahead.
Publish date:
Social count:
41_Tomy logo 300.jpg

Sarah Davies has returned to Tomy as senior brand manager on arts and crafts and girls toys. Davies has experience working with Flair and Character Options and in the arts and crafts category in her previous role at Tomy.

Ruth Williams, senior brand manager, will move over to the newly created pre-school/three to six years category where her primary focus will be on creating the company's new 'superbrand', Tomica.

There will be an integrated marketing campaign behind Tomica, which Williams will execute along with the long-term strategic planning for the brand.

Williams will also be responsible for Rah Rah the Noisy Lion, the newly acquired pre-school licence from Chapman, which will launch in 2011.

Alongside toys, Tomy also offers baby monitor and carriers and the firm recognizes the need to retain its consumers and through its nursery and toy product portfolio.

In recognition of this, Tomy is planning on strengthening the nursery and infant area with additional resource.

Antonia Rainbow will become marketing manager of the nursery and infant category with Amanda Loveday (brand manager) reporting into her.

Their focus will be on expanding the core nursery product range and further developing the new Be Baby range of baby entertainment toys for babies from birth to nine months, as well as maintaining Tomy's stronghold with it's Play to Learn and Aquafun infant toys.

Paul Batchelor (senior brand manager) will continue to manage the boys and construction portfolio, with many exciting new initiatives to manage including A-Team, Harry Potter and Sonic which all have strong potential to be big hits in 2010.

With immediate effect, the firm has also employed So PR to handle trade and consumer PR.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.