Tomy expands its girls line-up

Tomy has acquired the rights to Famosa?s collectable mini dolls, Pinypon.
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Pinypon is aimed at girls aged four to seven and feature interchangeable hair styles, facial expressions, torsos, feet and accessories.

Tomy’s senior brand manager, Sarah Davies, commented: “The collection of these cute miniature dolls complements Tomy’s existing girl’s collectables, MicroPets-i which enjoyed huge success in 2010.

"It puts us in a great position to expand further in the girl’s category with something fresh and new that will really capture the imaginations of four to seven-year-old girls.”

As well as the standard dolls, the range includes flower-themed scented dolls and a range of play-sets including a Pinypon car, travel pack, caravan, apartment and more.

The toys will launch onto the UK market in July, in time for the autumn/winter seasons. Prices for the range start at £3.49 for the dolls and up to £29.99 for the Pinypon apartment.

Since their launch in September 2009, over 1.5 million Pinypon dolls have sold worldwide.


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