Tomy enjoys Harry Potter sales boost

Demand increases five-fold thanks to the popularity of the Deathly Hallows Part 2.
Author:
Publish date:
Social count:
0
5_Harry Potter Book.jpg

Tomy's Harry Potter Voice Activated Wand Torches were averaging 500 units per week, but since the release of the final instalment of the series, demand has increased to 2,500.

The other big seller is The Monster Book of Monsters (pictured), which is being advertised before cinema screenings of the films.

Alison Free, brand manager for the boys ranges at Tomy, said: "Because the Dealthy Hallows Part 2 is the last in the series, Potter fans are making sure they snap up as many of the toys as possible so they have mementoes to go along with their memories of the films.

"We always knew the film was going to have a significant impact on sales, but the figures are incredible."

Tomy's licence also includes action figures and dueling magic wands.

Free added: "With the DVD released in November, we’re expecting our Harry Potter range to be one of the stand out successes of Christmas 2011."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.