Tomy returned to exhibit at Toy Fair in 2010 as the show returned to Olympia and has now secured a prominent position for the 2011 show on the newly opened gallery level at Olympia.
Robert Mann, president, Tomy Europe commented: "We have many new developments in 2011. Our vision is to accelerate the growth of our business by broadening our product portfolio to appeal to a wider range of kids.
"This means strengthening our stronghold in pre-school with some great new introductions in our Play to Learn range; by growing our arts and crafts category with new innovative craft kit ranges and then really expanding our boys' offering with some fantastic new Tomica lines that will really capture kids' imaginations along with a strong line up of fantastic products linked to iconic boys licenses such as Harry Potter, K'Nex, Super Mario and Sonic the Hedgehog."
He concluded: "It's going to be a really exciting year and we are looking forward to showcasing our range at Toy Fair at Olympia in January."
Toy Fair takes place at the Grand Hall, Olympia from 25-27 January 2011.