Tomy boosts PR

Tomy has boosted its PR team with the appointment of Ane Olesen as European PR manager.
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Olesen brings 11 years PR experience to the role, working across toys, technology, entertainment, consumer, FMCG
and B2B campaigns. Previously, she was an Account Director at award-winning PR agency Cow PR and prior to that spent five years working for computer games companies including Eidos Interactive and Lego Media.

Ane Olesen will be taking the Tomy Europe PR function in-house and be responsible for creating effective PR strategies to be implemented across the European territories.

Sally Plumridge, Tomy's European marketing director comments: “We are very thrilled to have Ane Olesen on-board. Her PR experience working across a varied range of sectors will be an asset to the company as our products appeal to such a wide range of consumers. Ane will consolidate PR activities in the UK and work to implement consistent and strong messaging that promotes Tomy across Europe.”

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