Tomy aiming to be largest toy firm worldwide by 2015

New structure revealed for Tomy Europe; RC2/Learning Curve businesses almost fully integrated.
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Tomy has big ambitions to be the largest toy company worldwide by 2015, following its acquisition of RC2 earlier this year.

In the US, RC2/Learning Curve is now fully operational as Tomy International, with Tomy Europe on the way to combining the two businesses. Once integrated, it will be the eighth largest toy company in the UK.

The incorporated sales and marketing groups are already in place, with Clive Wooster taking on the role of head of European sales, combining a team of national account managers from both businesses to manage the UK market.

Wooster (pictured right) will be responsible for overseeing the regional offices in Germany, Benelux and Spain, working closely with Lionel Delisle, general sales manager of Tomy France.

Joanne Gray has been appointed head of European marketing. The marketing team is now split into four categories: Mother, Infant and Toddler, which is headed up by Antonia Rainbow; Pre-school which is lead by Mark Ashurst; Boys/Girls will be handled by Ruth Williams; and Gacha will be controlled by Morgan Weyl.

Gary Hunter (pictured left) was appointed as president of Tomy Europe back in July.

The Farm and Agricultural sector of the business will operate separately due to its specialism. Emilia Lawes, who previously managed export sales for Learning Curve, will be responsible for this division, based in Exeter.

Marketing, sales and product development will be based at Tomy's Sutton offices, while finance, operations and customer services will be located at RC2's premises in Exeter. The product integrity department will be based in Totten.

The newly restructured Tomy Europe will showcase the full integrated product range at the London and Nuremberg toy fairs.


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Having got through a tricky integration period after it acquired the RC2 business, Tomy is again firing on all cylinders and keen to show the trade just what it?s achieved since the beginning of the year. Samantha Loveday takes a trip down to Sutton to find out?

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