Tomy has struck a long-term exclusive distribution agreement with Adore Oyuncak to further grow its business in Turkey.
Adore Oyuncak will launch and present some of Tomy's core brands to the trade in September at an exclusive retailer seminar.
The following brands will be presented: Tomy Infant and Toddler, Lamaze, Winnie the Pooh and Battroborg.
"We are delighted to enter into this new agreement with Adore Oyuncak who have a proven track record in distributing for other global toy companies," said Carl Raven, business development director at Tomy Europe. "We look forward to working with the Adore team to firmly establish Tomy in the promising Turkish toy market."
Esin Yürür, general manager at Adore Oyuncak, added: "We are very excited to add another significant and high quality brand to our portfolio with Tomy, a leading global brand particularly in the infant and toddler toy market.
"We believe that we will create and implement the best brand positioning for Tomy in the Turkish toy market. Together with Tomy, we are planning to offer high quality products to Turkish consumers."